#Trending

5 Desi Influencers to Get You Ready for Garam Girl Summer

Shikha Gianchandani

Apr 18, 2021
2 min

5 Desi Influencers to Get You Ready for Garam Girl Summer

Ladies, we have a little under three months to prep for Garam (Hot) Girl Summer! 📣 It's time to shed those quarantine sweats and tie-dye prints to get ready for the summer. Pardesi has got you covered with these ICONS that will not only give you outfit inspo, but also empower you to be unapologetically brown: sharontheclaw Sharon Clawson is here, and she’s here to serve. 👏🏾 Sharon first got into modeling at age 11 when she took on pageantry. Since then the 24-year old Bang

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6 Desi Aesthetic Accounts You Should Follow

Shikha Gianchandani

Apr 4, 2021
3 min

6 Desi Aesthetic Accounts You Should Follow

With the constantly changing Instagram algorithm, scrolling through the app can feel tedious very quickly. If like us, you’re tired of seeing someone’s week-old posts and would love to discover more South Asian creatives on your feed, then check out these accounts below: 1. jafroholic Meet Silvia Tamanna Jafrin, the stunning woman behind the Instagram account @jafraholic. I first came across Silvia’s account after I watched her recreate a Desi version of the main character, B

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5 of the Most Influential South Asian Women of 2021

Shikha Gianchandani

Mar 15, 2021
3 min

5 of the Most Influential South Asian Women of 2021

When I first started writing the #Trending column, I often gravitated towards more light-hearted content, where I knew it would be slightly easier to seek out South Asian representation. I avoided looking at any “Top 10” or “Top 100” lists by any mainstream publications because I knew that there wouldn't be any genuine representation. However, whilst representation across different sectors undoubtedly needs to be more heavily emphasised, some phenomenal women have been electe

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4 Successful South Asian Women-led Startup Stories

Shikha Gianchandani

Feb 21, 2021
3 min

4 Successful South Asian Women-led Startup Stories

Earlier this week Bumble became a public company, and the app’s CEO and founder, Whitney Wolfe Herd, became America’s youngest billionaire. When the news broke, thousands of people flocked to social media to share her story. Whilst my LinkedIn was being spammed with various updates, the following statistic came up - "Bumble is one of 20 women-led companies to have ever gone public." While it's a celebratory moment, it's also a reminder that work still needs to be done to le

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Pardesi's Guide to the Ultimate Valentine's and Galentine's Day

Shikha Gianchandani

Feb 7, 2021
5 min

Pardesi's Guide to the Ultimate Valentine's and Galentine's Day

Today we're talking about Valentine's/Galentine's Day. Whether you're looking for cute activity ideas with your partner, nursing a broken heart, or celebrating your singledom with your friends - we've got you covered with some amazing ideas. The great thing with all of these is that they're also COVID-safe! A huge thanks to @semirabadesha for creating these awesome graphics for us! Without further ado, here’s our guide to the Ultimate Valentine's and Galantine’s Day: Gifts: W

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How South Asian Gen Z Is Changing the world

Shikha Gianchandani

Jan 24, 2021
2 min

How South Asian Gen Z Is Changing the world

Born after 1996, Gen Z is coined to be the first generation of true digital natives. This inextricable tie to the digital world means we have a powerful influence over how people relate to everything - whether it trends, social causes, or even how we perceive brands. When I think of Gen Z figures like Greta Thunberg or Emma Chamberlain come to mind, and whilst I stan them both, I think it’s time we add a splash of diversity. For this week's issue of #Trending we're talking ab

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4 Must-Follow Desi Accounts to Boss Up for the New Year:

Shikha Gianchandani

Dec 20, 2020
2 min

4 Must-Follow Desi Accounts to Boss Up for the New Year:

It’s been a challenging year for all of us - let's explore ways to make 2021 more under our control.

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Meet 6 Badass #ForbesUnder30 South Asian Nominees

Shikha Gianchandani

Dec 7, 2020
3 min

Meet 6 Badass #ForbesUnder30 South Asian Nominees

It’s only fair with this week’s edition of #Trending we celebrate the nominations of 6 marvellous South Asian women who made it to the list.

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6 ways to treat yourself during the festive season

Shikha Gianchandani

Nov 22, 2020
3 min

6 ways to treat yourself during the festive season

To all my South Asians dealing with post-Diwali blues, getting ready for Black Friday, or just simply looking for a way to treat yourself du

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3 Must-Follow South Asian History Accounts

Shikha Gianchandani

Nov 1, 2020
2 min

3 Must-Follow South Asian History Accounts

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5 Makeup Brands Every South Asian should know

Shikha Gianchandani

Oct 18, 2020
3 min

5 Makeup Brands Every South Asian should know

This week our Trending Editor tells us about 5 Makeup Brands Every South Asian should know.

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5 Desi Clothing Brands Leading the Way in Sustainability

Shikha Gianchandani

Oct 4, 2020
3 min

5 Desi Clothing Brands Leading the Way in Sustainability

Western countries, particularly the European ones, dominate the market when it comes to sustainability. Not a single South Asian country is on track to achieve the 2030 Sustainable Development Goals. Having read that in UN's latest progress report I made it my mission to find desi women-owned brands that PREACH eco-friendly values. Here's 5 Desi Clothing Brand leading the way in Sustainability: The Loom Art The Loom Art was founded by Aarushi Kilawat. Arushi's a Fashion Desig

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Shikha Gianchandani

Sep 20, 2020
2 min

3 Desi Women that are Smashing Colorism

If you’re a true Pardesi stan, you’ll know that this week we launched our #LetsTalkColorism campaign. On the other hand if you’re new here, my name is Shikha and I’m the deputy coordinator and trending editor for Pardesi. I'm here bring you content straight from the Desi diaspora. To continue with that theme of out comapaign I’m going to talking about 3 Kickass women (of, course they’re Desi) that are smashing colorism. (Note: Stay to the end if you like this content and wou

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